Located in charming, historic Franklin, Tennessee, whats-in-store TM is a quick 20 minutes south of Nashville. The fifteen block historic district is home to a unique mix of locally-owned boutiques, restaurants, and attractions and less than 10 minutes from a wide range of hotels, Cool Springs Galleria, popular restaurant chains, and Civil War sites.

Access to Main Street in Franklin is via I-65, Highway 96, Hillsboro Road, and Columbia Pike.